
My name is Seung "Bruce" Lee, founder of Infinite Potential Advisors.
When the world changed overnight, during COVID, so did my life.
A sudden health crisis, from the vaccine, forced me to face my own mortality, to make bold decisions, and to completely start over.
I resigned from my dream job and hit the road in an RV to "live like I was dying." That journey led me to Truckee, California, where I rebuilt my life from the inside out.
Now, through Infinite Potential Advisors, I help others do the same:
 to make bold decisions, overcome fear, and unlock your infinite potential!
Individuals aiming for promotions, career transitions or launching a business who need help with clarity and actionable strategies.
People navigating major life changes, such as retirement, empty-nesting, divorce or starting a new chapter and who want to rediscover their purpose.
High-performing individuals ready to take their personal or professional success to the next level through structured coaching.
Business leaders seeking guidance on scaling their ventures, improving leadership skills and achieving work-life balance.
Those struggling with limiting beliefs, mental blocks or a lack of direction who are ready to break through and take action.
Individuals who feel something is missing in their lives and are seeking clarity, purpose and strategies to live a more meaningful and fulfilling life.
Napoleon Hill

We are committed to excellence in your personal development and to be of service to you. We will inspire you to think and grow, achieve your goals, and live your dreams!

We offer a range of personal development coaching programs, including group sessions, one-on-one coaching, and workshops. We also work with businesses to help change your culture through paradigm shifts.
Contact us if you are looking for a powerful speaker for your next event!

4 Weeks to Fire Up Your Infinite Potential
One goal. One Flame. One Powerful Transformation.
This is one-on-one coaching experience designed to help you take bold, focused actions toward a single meaningful goal. Whether you're launching a project, shifting a habit, or stepping into a new version of yourself, this program will help you to
4 Weeks to Fire Up Your Infinite Potential
One goal. One Flame. One Powerful Transformation.
This is one-on-one coaching experience designed to help you take bold, focused actions toward a single meaningful goal. Whether you're launching a project, shifting a habit, or stepping into a new version of yourself, this program will help you to ignite the fire within.
With weekly coaching and daily intention-setting, you'll stay aligned, take action, experience meaningful progress, and transform consistency into confidence.
Light your fire, stay focused, and let's IGNITE your infinite potential!

Your climb begins here.
Find your footing and start your climb.
You’ll set clear goals in your personal life, relationships, and work, while developing greater self-confidence and emotional resilience. 
Ascend — Own Your Day, Own Your Life (90 Days)
Ascend helps you integrate high-performance habits and intentional routines through the “
Your climb begins here.
Find your footing and start your climb.
You’ll set clear goals in your personal life, relationships, and work, while developing greater self-confidence and emotional resilience. 
Ascend — Own Your Day, Own Your Life (90 Days)
Ascend helps you integrate high-performance habits and intentional routines through the “Own Your Day, Own Your Life” framework. You’ll build powerful daily systems that keep you aligned, productive, and in control—so you can create consistent progress toward your biggest goals.
Summit — Master Your Discipline (180 Days)
For those ready to go all in.
Summit includes everything in Ascend, extended over six transformative months to deepen your growth, strengthen your discipline, and sustain long-term success. You’ll receive ongoing accountability, advanced coaching, and mindset training designed to help you operate at your peak—personally and professionally.

Don’t just grow—transform.
Quantum Leap is your next level of personal and professional evolution, built on the proven principles of Thinking Into Results by the Proctor
Gallagher Institute.
This immersive coaching experience goes beyond mindset—it’s a complete reprogramming of how you think, act, and achieve. You’ll uncover the beliefs th
Don’t just grow—transform.
Quantum Leap is your next level of personal and professional evolution, built on the proven principles of Thinking Into Results by the Proctor
Gallagher Institute.
This immersive coaching experience goes beyond mindset—it’s a complete reprogramming of how you think, act, and achieve. You’ll uncover the beliefs that hold you back, align your thoughts with your goals, and take bold, decisive action toward extraordinary results.
Through one-on-one guidance, practical tools, and a step-by-step process, you’ll bridge the gap between knowing and doing—unlocking the power that’s always been within you.
Stop chasing small wins.
 It’s time to think bigger, act bolder, and take your Quantum Leap into your Infinite Potential!
Ralph Waldo Emerson
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IPA will help you uncover your unique strengths and talents, so you can achieve your goals and live your best life.

Learn how to make lasting changes in your life with IPA's proven methods for building healthy habits and routines.

Identify and break free from the negative thought patterns that are holding you back with IPA's expert guidance.

Achieve a sense of harmony and purpose in your life by working with IPA to align your priorities and passions.

Learn practical techniques for reducing stress and anxiety in your daily life with IPA's personalized coaching.

Set and achieve ambitious goals with IPA's support and accountability. Take your life to the next level today.

Many people set vague or unclear goals, making it difficult to create a focused plan of action.
Fear often paralyzes individuals from taking risks or stepping out of their comfort zones.
Goals require consistent effort over time, and many people give up too soon when faced with challenges.
Self-limiting beliefs and a negative mindset can sabotage efforts towards achieving goals.
Putting off tasks and actions necessary for goal attainment can lead to missed opportunities.
Without external accountability or support, individuals may struggle to stay committed to their goals.
Goals without a concrete plan of action are less likely to be achieved.
Instead of viewing setbacks as learning opportunities, some people let them derail their progress.
Life distractions and feeling overwhelmed can divert attention and energy away from goals.
Without belief in their abilities and worthiness, individuals may self-sabotage or not pursue their dreams at all.
Thinking Into Results is a highly effective personal development program with a track record of success.
Receive guidance from certified coaches who are trained in the principles of personal growth and achievement.
Gain clarity on your goals and develop a step-by-step plan to achieve them.
Learn techniques to overcome limiting beliefs and develop a positive mindset that supports your goals.
Benefit from accountability structures that keep you on track and motivated to take consistent action.
Coaching sessions are tailored to your individual needs and goals, ensuring personalized support.
Receive ongoing support and encouragement throughout your journey of personal growth.
The programs are designed to deliver tangible results in your personal and professional life.
Connect with like-minded individuals who are also committed to personal growth and success.
Experience a profound personal life transformation with coaching as you unlock your infinite potential and achieve your dreams.
Bob Proctor, who passed away in February of 2022, packed more accomplishments and transformed more lives in his 87 years than most people ever contemplate! He is an inspiration to me and this compilation of over 13 hours is an amazing value. You will learn so much in this awesome product from Nightingale Conant. I've personally spent a lot time on this library learning from Bob and all of his past mentors. You will too!
https://www.audible.com/pd/The-Ultimate-Bob-Proctor-Library-Audiobook/B09ZQ2
Please reach us at bruce@infinitepotentialadvisors.com if you cannot find an answer to your question.
Coaching is a process in which a coach helps individuals identify and achieve their personal goals. The coach works with the client to create a plan of action and provides support and guidance throughout the process.
Coaching is not therapy. Therapy focuses on uncovering traumas of the past. Coaching focuses directly on the future and the client collaborates with the coach on next action steps towards their goal.
Coaching can help individuals improve their self-awareness, develop new skills, create a plan for achieving their goals and overcome obstacles that may be holding them back from success.
Coaching sessions can vary in length but most of our our sessions are 1 hour. We also offer an introductory free power session which is 2 hours.
Schedule a free consultation with us! We’ll discuss your goals and challenges to determine the best program for your needs.
Our complimentary 2-hour POWER SESSION is designed to help you gain clarity about what you truly want in life. This immersive discovery session dives deep into your goals, aspirations and current challenges, giving you a powerful introduction to the transformative coaching process!
Coaching sessions are conducted virtually, making it accessible regardless of your location.
Pricing varies by program. Contact us for details or to schedule a free consultation to discuss your options.
Results vary by individual but our clients often report improved clarity, confidence, goal achievement and an enhanced ability to overcome challenges.
Group coaching options include our transformative program Thinking Into Results. Also, we offer two 1-on-1 coaching programs, LIFT and Quantum Leap.
Come prepared with an open mind, your goals and any specific challenges you'd like to address. We'll guide you through the rest!
Our authentic approach combines proven methodologies, personalized strategies and a commitment to your excellence helping you achieve lasting transformation in every area of your life!
Visit our website’s Contact page to schedule a free consultation or email us directly at bruce@infinitepotentialadvisors.com
ARE YOU LOOKING FOR SPEAKERS FOR YOUR NEXT EVENT?
Infinite Potential Advisors can help!
I WANT TO BE OF SERVICE AND I'M AVAILABLE TO SPEAK
at your business or non-profit functions to help motivate your team or audience!
CONTACT US TODAY! (530)562-9330
Monday -Friday 9am-6pm PST
Closed Major Holidays
Or reach out to us by clicking below!
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