Your struggle is where your Infinite Potential begins. This is the way.
Your struggle is where your Infinite Potential begins. This is the way.

My name is Seung "Bruce" Lee, founder of
Infinite Potential Advisors.
In spring 2021, my health collapsed from the Covid vaccine without warning. I woke up terrified, not knowing if I'd survive. Doctors didn't listen. Tests came back "normal." As I sat alone at the edge of my bed, head in my hands, crying, I felt like
my life was slipping away.
That crisis cracked me open. I sold everything, hit the open road in a 42-foot RV with my wife Roxanne and our two dogs,
to "live like I was dying."
I finally found my way to Lake Tahoe — where the mountains, the trees, and the lake began to heal me.
That healing led me to deep introspection
and I discovered my calling.
That calling became IPA.
"It didn't happen to me. It happened for me."
Now, I help others to do the same:
make bold decisions, overcome fear,
and unlock your infinite potential!
Certified Life & Wellness Coach · Harvard Medical School | Facilitator · Proctor Gallagher Institute | Ikigai Coach |
Lean Six Sigma Black Belt

Feeling stuck → Clarity → Momentum → Infinite Potential

Ralph Waldo Emerson
Say something interesting about your business here.
Say something interesting about your business here.
Individuals aiming for promotions, career transitions or launching a business who need help with clarity and actionable strategies.
People navigating major life changes, such as retirement, empty-nesting, divorce or starting a new chapter and who want to rediscover their purpose.
High-performing individuals ready to take their personal or professional success to the next level through structured coaching.
Business leaders seeking guidance on scaling their ventures, improving leadership skills and achieving work-life balance.
Those struggling with limiting beliefs, mental blocks or a lack of direction who are ready to break through and take action.
Individuals who feel something is missing in their lives and are seeking clarity, purpose and strategies to live a more meaningful and fulfilling life.
Please reach us at bruce@infinitepotentialadvisors.com if you cannot find an answer to your question.
Coaching is a process in which a coach helps individuals identify and achieve their personal goals. The coach works with the client to create a plan of action and provides support and guidance throughout the process.
Coaching is not therapy. Therapy focuses on uncovering traumas of the past. Coaching focuses directly on the present and the client collaborates with the coach on next action steps towards their goal.
Coaching can help individuals improve their self-awareness, develop new skills, create a plan for achieving their goals and overcome obstacles or limiting beliefs that may be holding them back from success.
Most of our coaching sessions are 1 hour. We also offer a 2-hour complimentary POWER SESSION for LIFT Coaching.
Schedule a free consultation with us! We’ll discuss your goals and challenges to determine the best program for your needs.
Our complimentary 2-hour POWER SESSION for LIFT Coaching is designed to help you gain clarity about what you truly want in life. This immersive discovery session dives deep into your personal, relationship, and professional goals.
We will discuss your aspirations and current challenges, giving you a powerful introduction to the transformative coaching process!
Coaching sessions are conducted virtually, making it accessible regardless of your location.
Pricing varies by program. Contact us for details or to schedule a free consultation to discuss your options.
Results vary by individual but our clients often report improved clarity, confidence, goal achievement and an enhanced ability to overcome challenges.
We offer 1-on-1 coaching programs:
(IGNITE, LIFT, SUMMIT, CONTINUUM, and QUANTUM LEAP Coaching programs).
For our KAIZEN Coaching or businesses, we offer team/group coaching as well as
1-on-1 coaching.
Come prepared with an open mind, your goals and any specific challenges you'd like to address. We'll guide you through the rest!
Our authentic approach combines proven methodologies, personalized strategies and a commitment to your excellence helping you achieve lasting transformation in every area of your life!
Visit our website’s Contact page to schedule a free consultation or email us directly at bruce@infinitepotentialadvisors.com or call us (530)536-8713
CONTACT US TODAY! (530) 536-8713 Or reach out to us by clicking below!
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